The Build
This project was so much fun to work on. The copy of the signs are hilarious and Benny Gold’s designs elevate them to a whole other level. It was a great opportunity to use Houdini to build a procedural setup so that I could take Benny’s 2D designs and generate iterations easily in 3D.
The first step is taking the design from Illustrator into Houdini.
Here is where the magic happens. The Illustrator file goes through a process that creates 3D tubes, caps, and supports along the outlines of the design.
The last step is to texture, light, and render out the finished 3D sign.